Webinar: How Social Listening Informs Modern Enrollment Strategies

Presenter: Dr. Liz Gross, CEO at CampusSonar

Understanding the mindset and experience of prospective college students is crucial to designing effective recruitment and retention strategies. Social listening offers a new way to gain that understanding by collecting and analyzing public online conversations. The ubiquity of this conversation on social media and online forums has essentially created a real-time, searchable archive of human thought. Learn how social listening can provide strategic insight as well as identify specific opportunities to engage with prospective and admitted students when they need it the most. Learn about general concepts, actionable how-to’s, and new data from a study of almost 125,000 online conversations from students about college admissions.

The higher education landscape provides talented students with many choices. Understanding the mindset and experience of prospective college students is crucial to designing effective recruitment and retention strategies.